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Privacy Policy

Last Updated: May 9, 2022

This privacy policy (“Policy”) describes how Blue Action Inc. and its related companies (“Blue Action”) collect, use, and share personal information of individuals whose information is included in lists (including but not limited to email lists) that we purchase and sell, along with that of consumer users of this website, www.blueaction.io (the “Site”). This Policy also applies to any of our other websites that post this Policy. This Policy does not apply to websites that post different statements.

Who We Are

Blue Action and its various affiliates and subsidiaries provide clients with a wide variety of data management, distribution, analytic and marketing-related services, which help them provide communications to those they most wish to reach. Our clients may reach their constituents, donors, potential donors, and others, for instance, through direct mail, email, display, mobile, and multi-media channels. Many of these services are described in greater detail on our website, which can be accessed at www.blueaction.io.

What We Collect

Most of the information that we handle is not collected on or through this website, but rather through relationships we have with other companies such as data and list suppliers, business partners (including ad networks and other online partners), data services providers, agencies, and our clients. We nonetheless provide this Policy as a service to consumers and others who want to learn more about the data we handle and how we use it.

We may get additional information about you in a range of ways.

Information You Give Us. We collect your‎ name, postal address, email address, phone number, fax number, username, password, demographic information (such as your gender and occupation), as well as other information you directly give us on our Site.

Information We Get From Others. As noted above, we may get information about you from other sources. We may add this to information we get from this Site.

Information Automatically Collected. We automatically log information about you and your computer. For example, when visiting our Site, we log your computer operating system type, browser type, browser language, the website you visited before browsing to our Site, pages you viewed, how long you spent on a page, access times and information about your use of and actions on our Site.

Cookies. We may log information using “cookies.” Cookies are small data files stored on your hard drive by a website. We may use both session Cookies (which expire once you close your web browser) and persistent Cookies (which stay on your computer until you delete them) to provide you with a more personal and interactive experience on our Site. This type of information is collected to make the Site more useful to you and to tailor the experience with us to meet your special interests and needs.

Use of Personal Information

We use your personal information as follows:

  • We use your personal information to operate, maintain, and improve our sites, products, and services.

  • We use your personal information to process and deliver contest entries and rewards.

  • We use your personal information to respond to comments and questions and provide customer service.

  • We use your personal information to send information including confirmations, invoices, technical notices, updates, security alerts, and support and administrative messages.

  • We use your personal information to communicate about promotions, upcoming events, and other news about products and services offered by us and our selected partners.

  • We use your personal information to link or combine user information with other personal information.

  • We use your personal information to protect, investigate, and deter against fraudulent, unauthorized, or illegal activity.

  • We use your personal information to provide and deliver products and services customers request.

  • We include your information in lists we sell to third parties.

  • We help clients to deliver, target and optimize direct mail and email campaigns, display, mobile and social media marketing;

  • We sometimes create sets of consumer attributes – categories of personal interests that are grouped together based on common interests or preferences. These Data Segments may be associated with a person, household, or when used online, a unique online identifier, such as political affiliations, donor history, living in a certain neighborhood, or being a member of a certain profession. Clients may use these groupings to tailor more relevant communications to groups of users.

Sharing of Personal Information

We may share personal information as follows:

  • Unless you have requested as provided in this Policy that we not to do so, we will share your information with third parties to whom we provide email and other lists including your personal information.

  • We may share personal information when we do a business deal, or negotiate a business deal, involving the sale or transfer of all or a part of our business or assets. These deals can include any merger, financing, acquisition, or bankruptcy transaction or proceeding.

  • We may share personal information for legal, protection, and safety purposes.

  • We may share information to comply with laws.

  • We may share information to respond to lawful requests and legal processes.

  • We may share information to protect the rights and property of Blution Inc., our agents, customers, and others. This includes enforcing our agreements, policies, and terms of use.

  • We may share information in an emergency. This includes protecting the safety of our employees and agents, our customers, or any person.

  • We may share information with those who need it to do work for us.

We may also share aggregated and/or anonymized data with others for their own uses.

Your Choices, Changes, and Opt-Out Rights

Any marketing emails we send you tell you how to opt-out or “unsubscribe.” If you opt out, we may still send you non-marketing emails. Non-marketing emails include emails about your accounts and our business dealings with you.

You can typically remove and reject cookies from our Site with your browser settings. Many browsers are set to accept cookies until you change your settings. If you remove or reject our cookies, it could affect how our Site works for you.

Notice to California Residents

This section applies solely to individuals who are residents of the State of California.

Shine the Light. Under California Civil Code 1798.83, users who are California residents may request and obtain from us, once a year and free of charge, information about categories of personal information (if any) we disclosed to third parties for direct marketing purposes and the names and addresses of all third parties with which we shared personal information in the immediately preceding calendar year. If you are a California resident and would like to make such a request, please submit your request in writing to us using the contact information provided below.

California Consumer Privacy Act (“CCPA”). The CCPA provides the right to opt out from the sale of personal information to third parties. In addition, the CCPA provides you the right to access and delete personal information for California residents. To opt-out of the sale of personal information, please send a request to the address found below. When contacting us, please indicate your name, address, email address, and what personal information you do not want us to share with our clients and/or partners.

Exercising Your Privacy Rights

When exercising the rights or options described in this Policy, the following guidelines apply:

No Fee Usually Required. You will not have to pay a fee to access your Personal Data (or to exercise any of the other rights). However, we may charge a reasonable fee or decline to comply with your request if your request is clearly unfounded, repetitive, or excessive.

What We May Need from You. When fulfilling your request or otherwise assisting you, we may need to request specific information from you to help us confirm your identity. This is a security measure to ensure we do not disclose Personal Data to any person who is not entitled to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

Time to Respond. We try to respond to all legitimate requests within 30 days of your request. Occasionally it may take us longer than 30 days to respond, for instance if your request is particularly complex or you have made a number of requests. In this case, we will notify you of the delay, and may continue to update you regarding the progress of our response.

No Discrimination. You will not be subject to discrimination as a result of exercising the rights described herein. In some cases, when you exercise one of your rights, we will be unable to comply with the request due to legal obligations or otherwise, or we will be unable to provide you certain services. These responses are not discrimination and our reasons for declining your request or ceasing services will be provided at that time.

Authorized Agent. You may designate an authorized agent to make a request on your behalf. In order to designate an authorized agent to make a request on your behalf, you must provide a valid power of attorney, the requester’s identification information, and the authorized agent’s identification information.

CONTACT INFORMATION. We welcome your comments or questions about this Policy. All comments, questions, privacy requests, and other communications should be sent by mail or email to the following addresses:

Head of Privacy and Data
Blue Action Inc.
4209 Dandridge Ter.
Alexandria, VA 22309

CHANGES TO THIS POLICY. We may change this privacy policy. If we make any changes, we will change the Last Updated date above.